A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key. Which import type could the admin use instead?2 of 64
An email manager was anticipating a test email to arrive in their inbox.
Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?3 of 64
A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.
What consideration should be given to the preference profile centers for this integration?4 of 64
Northern Trail Outfitters wants to bring subscriber data from their data warehouse into Marketing Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?5 of 64
Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO’s daily digest at their old address. NTO’s Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.
What consideration could account for this behavior?6 of 64
Northern Trail outfitters has marketing cloud users who need data extension view and update permissions for campaigns related to B2B sales, but not any permissions for campaigns related to B2B sales.
How should they accomplish this?7 of 64
Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud. What should the Marketing Cloud admin consider when sending from the new IP Address?
Northern Trail outfitters is preparing to send a promotional email, The audience file was loaded into a data extension but it does not display for the marketing cloud admin scheduling the send.
What should the admin confirm to resolve the issue?9 of 64
A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute. How would the admin ensure a notification is received when the query fails?10 of 64
A Marketing Cloud Admin has noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds
what should the admin do to fix the issue?11 of 64
Northern Trail outfitters wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.
What should NTO do to create this audience?12 of 64
A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?13 of 64
A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts. Which two prerequisites for configuring Social Studio should the admin consider?14 of 64
Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com).
Which steps should be taken to implement this?15 of 64
Northern Trail Outfitters (NTO) hired a new Marketing Cloud admin, who was told all emails come from firstname.lastname@example.org. the previous admin did not leave any documentation.
Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?16 of 64
Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file. What would the decrypted data be after the File Transfer Activity completes?17 of 64
Northern trail outfitters want to know how customers are engaging with marketing communications they have sent over the last year.
What action should be taken to populate the Einstein Engagement Storing Dashboard?18 of 64
A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails.
What functionality would allow this?19 of 64
Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud?20 of 64
Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.
Where should the Marketing Cloud admin begin troubleshooting?21 of 64
Northern Trail Outfitters wants to set up their Send Log data extension.
Which three considerations should be made for long term success?22 of 64
Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory. How should this setup be achieved?23 of 64
Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database. Which feature would allow NTO to monitor whether all records were added to the target data structure each day?24 of 64
Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.
Which two terms would they add to their website to accomplish this?25 of 64
A Contact Delete request has been processed for subscribers who have been sent an email. to previously in a northern action did NOT target all contacts in their account and a significant number of contacts which are still remaining. Which two data would still exist in the account?26 of 64
A marketing cloud admin is asked to add a set of four query strings automatically to all the links in an email sent via email Studio.
Which solution should the admin suggest?27 of 64
Where would a Marketing Cloud admin view all verified email addresses28 of 64
Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?29 of 64
Northern trail outfitters has been noticing reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during z send?30 of 64
An email marketing manager is planning to send a promotional email to one million subscribers. Which data structure should be used?31 of 64
A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing cloud.
What solution should they implement?32 of 64
A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?33 of 64
Northern Trail Outfitters (NTO) wants a business analyst to import contact lists. The analyst has the follow Cloud Channel Manager and Marketing Cloud Viewer. The Analyst logged in but is unable to import contacts. How should NTO update the user to allow the analyst the appropriate access?34 of 64
Northern Trail Outfitters uses parameter manager to automatically tag links. They want to include a Campaign identifier to the links within a specific campaign message.
At which level should the utm_campaign value be configured?35 of 64
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units. When should the admin create separate business units for each of NTO’s brands?36 of 64
A Marketing Cloud admin wants to create custom roles for their business process.
What should be taken into consideration to accomplish this?37 of 64
NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query string parameters?38 of 64
A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.
Which three data preparations should be made to retain high data quality in the new mode?39 of 64
Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access. How should the Marketing Cloud admin ensure users have access?40 of 64
Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscriber however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO want to use 3 completely different emails, rather than having one email with dynamic content.
Which activity would allow NTO to build the journey with the fewest activities possible?41 of 64
When customers use the Marketing cloud default profile center link to unsubscribe it causes users to not receive emails from any other business unit.
What could explain this behavior?42 of 64
A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses.
Where could the details be found?43 of 64
Northern Trail Outfitters has noticed an issue with their sends today.
Which two links in Setup Home could be used to troubleshoot the issue?44 of 64
Setup Assistant provides information and resources for configuring a new Marketing Cloud account. Which two topics does Setup Assistant cover?45 of 64
Northern Trail Outfitters wants to copy journeys across business units. What could be used to replicate journey structure so it can be easily recreated in another account?46 of 64
Northern trail outfitters has the discover reporting Tool.
Which two report types could help them drive mobile adoption strategy?47 of 64
Which three considerations should be made when setting up Distributed Marketing?48 of 64
Which three options determine when a contact could enter a journey?49 of 64
Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts.
Which two considerations would help NTO determine if a Dedicated IP is the right choice?50 of 64
What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?51 of 64
While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
– Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator.
The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings. What action should correct the issue?52 of 64
Northern Trail Outfitters (NTO) has a franchise model which allows locally-owned stores to operate under the corporate umbrella. They are required by corporate policy to email each franchisee a monthly statement, but the statement cannot be publicly accessible.
Which Marketing Cloud product should NTO purchase as a solution?53 of 64
What is Setup Assistant?54 of 64
Which three statements should be considered before using Goals in Journey Builder?55 of 64
A marketing cloud admin is configuring a journey using path optimizer. They want to hold back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage?56 of 64
A Marketing Cloud admin has been askedto get the last 30 days Bounce data from their account.
What should the Admin use to get granular bounce data in the bulk in a pre-defined format?57 of 64
A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.
Which report should be used?58 of 64
What does Marketing Cloud authenticate when a user logs in through the user interface?59 of 64
Northern Trail outfitters wants to optimize their eCommerce site by sending a follow-up email to a customer after an online purchase is made.
What feature could be used to solicit website feedback without navigating away from the email?60 of 64
A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscriber, 200,000 synchronized contacts, and 75,000 mobile subscribers.
Why would the total contact count be less than the total number of contacts from all data source?61 of 64
A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders:- Customers contains information about subscribers including Email Address, First Name, Last name.- Orders contains information about the orders and includes the unique identifier of the customer
In which two ways should the admin configure Data Designer to allow this data to be used within a Journey?62 of 64
Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave.
How should NTO create a new user to fill in?63 of 64
A user asks a Marketing Cloud admin to update and increase their session timeout setting.
Which three considerations should the admin review before making this update?64 of 64
A user asks a Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.
What should the admin do to resolve the issue so the user can send an email?