Universal containers purchased a new marketing database list and wants to use it to run an email campaign for launch of a new product

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Universal containers purchased a new marketing database list and wants to use it to run an email campaign for launch of a new product. The Sales team will be responsible for evaluating the respondents and identifying the deal maker before going through the sales process with a prospect.

What steps should a consultant recommend in this scenario?

Create leads, convert them to opportunities, and qualify the respondents on the opportunities. Create a campaign, qualify the respondents, and create accounts and contacts. Create both account and contact records, then associate the contacts to the campaign. Create a campaign, associate the leads to the campaign, and qualify the respondents.

View other questions here: Salesforce Sales Cloud Consultant (SU20)

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